Non-Profit Spotlight: Pantego Christian Academy
Sometimes we work with a client on a project basis for their logo, website, a specific promotion, SEO, etc., but sometimes we serve the function of a design department, a marketing consultant, and an advertising agency all rolled into one with design projects sprouting up each month or even each week – such is the case for Pantego Christian Academy! Initially, we were brought on to help PCA brand its inaugural gala event last year, the planning and promotion of which spanned nearly six months. Since then, we have worked many projects for the school, and we are excited to start promoting the second annual Exalt gala again soon! Included below are just a sampling of the many projects we've created for PCA, including:
- Social media square graphics & Facebook page cover images
- Felted pennants
- Brand/theme for the 2017-2018 school year
- On-campus photo shoot
- On-campus event invitations
- T-shirt designs for alumni, senior class, cross country team, etc.
- Postcard mailers
- Event branding, including logo design & Save-the-Date for 2018 Exalt gala
- Social media management
- Retractable banner signage, foam core signage, and hanging vinyl banners (not shown)
We love working with PCA – it is always a fun challenge to act as an in-house designer because we certainly don't want every design to look the same, but we have to differentiate each piece while generally using similar font families and incorporating the school's color palette and branding, of course. The resulting pieces are very different from our corporate work in that we get to use some really fun typefaces and bold layouts to appeal to children, teens, and families – we want PCA's promotions to be a bright, fun spot in followers' feeds – far from run-of-the-mill! Keep up with PCA on facebook, instagram, and twitter.