Meet Laura heymann,
Creative Director & Brand Strategist

Laura knew she would be a graphic designer ever since working on her high school newspaper. After studying journalism at UT Austin and working in the magazine industry for several years across Austin, Las Vegas, and Dallas, she began designing invitations and logos on a freelance basis in 2009. Once the workload increased, she left her day-job as an Art Director, making her own business a full-time operation in 2010.

After several years of steady growth, in 2016 she split her design business into two separate brands: one for business services (Green Apple Lane) and one for custom invitations and stationery (which she has since closed, as Green Apple Lane grew).

Laura holds a bachelor's degree from Texas Woman's University with a dual emphasis in Business and Women's Studies. She currently lives in Texas and serves clients worldwide. In her spare time, Laura enjoys walking/hiking, traveling, reading, perusing art museums, and she practices new languages daily on Duolingo.

the Story of green apple lane

a note from laura:

Many people love our name and ask about its origin. Green Apple Lane is a real street in East Arlington where my grandparents lived when I was little girl. Their house is where I climbed trees, picked vegetables in the backyard garden, helped bake Christmas cookies, and played softball with my cousins a huge nearby field to the echo of cicadas. Out in my Papaw’s garage, you could find me playing with tools, or sweeping up sawdust so I could “paint” the floor using a little paintbrush and a metal Sanka coffee can of water. 

My Nanny and Papaw fell in love writing letters back and forth during World War II. Each day after breakfast and cup after cup of coffee (you gotta start brewing decaf if you’re gonna drink it all day long), they would read scripture together at the kitchen table and play cards. Papaw was a master craftsman and could build anything you dreamed up. When I begged my parents for a specific dollhouse, my dad would go to the store to get the specs and pass them along to Papaw for “research and development.” Of course Pap built it ten times better than the store-bought version.

Nanny and Papaw never pressured us grandkids to do things a certain way. They were patient, and let us problem-solve on our own. Into my adulthood, Nanny was always happy to see or hear from me, whether it had been 5 minutes or 5 months, and I sincerely believe the only thing she ever wanted for her grandkids was for us to be happy. Nanny and Pap have both been gone for years now, but I have no shortage of happy memories from the house on Green Apple Lane, where creativity abounded, and ingenuity flowed as freely as the never-ending coffee.