In some industries, it’s perfectly normal for branding to evolve constantly. For instance, a wedding planner is (hopefully) not getting a lot of repeat clients, and trends are changing with every season.

In the time since we worked on Cloud Creative Events’ logo and website redesign last year, owner of the luxury wedding planning business, KC Cloud, spent a lot of time fleshing out the site by posting tons of new blog content, updating her portfolio galleries, and adding new micro-wedding packages. More recently though, she decided to rebrand Cloud Creative Events to, simply, KC Cloud Events.

Once we finished the design of the new logo and brand mark, we both quickly realized it didn’t really go with the overall look and feel of her website. In the interest of keeping a redesign simple and easy, we were able to recommend a few new template options based on some sites she liked. KC chose one right away, and we were able to pull her site offline for just a couple hours to do the changeover as we nipped, tucked, and customized options, menus, and typefaces.