Sam Houston High School is the second oldest high school in Arlington and one of the largest public high schools in the entire state of Texas, with a student body of well over 3,000. In 2013, the year of the school's 50th anniversary, a small group of alumni came together and quickly formed a full-fledged 501c3 non-profit organization. Since then, members have raised tens of thousands of dollars to support their alma mater and its recent graduates in the form of scholarships. Green Apple Lane is proud to have developed the branding for the association, as well as its website, which the current board members operate all on their own now (and they do quite a fantastic job). We still provide design services for their business cards, stationery, and social media graphics for a few of their ongoing drives and fundraising projects throughout the year, a favorite of which is the "Texans Helping Texans" program, shown below:
Non-Profit Spotlight: Inspired Women Luncheon
The Inspired Women Luncheon is an annual event organized by the Arlington Chamber of Commerce Women's Alliance to celebrate women, recognize community leaders, and award college scholarships. This was our fourth year to serve on the IWL committee and also as design sponsor for the event! The growth of this luncheon has been astonishing, and for 2017, we were excited to create a logo, branding the event for years to come. Our designs for this year's IWL event included:
- Social media square graphics & Facebook page cover images
- Logo design & branding guide
- Flyer design to promote sponsorship throughout the year
- Event signage
- Event program
- Print ads in Arlington Today magazine
The 2017 Inspired Women Luncheon Committee | Alexander Portrait Designers
Below are a some select images of our work for this year's event as well as a few photos from the event itself, including the phenomenal speaker, Carrie Wilkerson, and sweet centerpieces by Sugar Bee Sweets (that's right; who needs flowers when you can have cakes, cookies, and cupcakes for centerpieces?!).
Green Apple Lane is a proud member of the Arlington Chamber of Commerce and we have loved participating in this wonderful event and helping it grow from around 300 attendees four years ago to over 650 this year! Save the date for 2018 – one thing's for certain, it will be FABULOUS.
Non-Profit Spotlight: Pantego Christian Academy
Sometimes we work with a client on a project basis for their logo, website, a specific promotion, SEO, etc., but sometimes we serve the function of a design department, a marketing consultant, and an advertising agency all rolled into one with design projects sprouting up each month or even each week – such is the case for Pantego Christian Academy! Initially, we were brought on to help PCA brand its inaugural gala event last year, the planning and promotion of which spanned nearly six months. Since then, we have worked many projects for the school, and we are excited to start promoting the second annual Exalt gala again soon! Included below are just a sampling of the many projects we've created for PCA, including:
- Social media square graphics & Facebook page cover images
- Felted pennants
- Brand/theme for the 2017-2018 school year
- On-campus photo shoot
- On-campus event invitations
- T-shirt designs for alumni, senior class, cross country team, etc.
- Postcard mailers
- Event branding, including logo design & Save-the-Date for 2018 Exalt gala
- Social media management
- Retractable banner signage, foam core signage, and hanging vinyl banners (not shown)
We love working with PCA – it is always a fun challenge to act as an in-house designer because we certainly don't want every design to look the same, but we have to differentiate each piece while generally using similar font families and incorporating the school's color palette and branding, of course. The resulting pieces are very different from our corporate work in that we get to use some really fun typefaces and bold layouts to appeal to children, teens, and families – we want PCA's promotions to be a bright, fun spot in followers' feeds – far from run-of-the-mill! Keep up with PCA on facebook, instagram, and twitter.