Call Me, Maybe (or Not)

My parents would tell you I had a phone attached to my head much of the time as a young girl in the 80s and especially as a teenager in the 90s. I wasn’t allowed to have a phone in my room, but what we DID have was probably a 20-foot coil cord on the kitchen wall phone. If I wanted to have a private conversation, I could pull the receiver all the way to the garage and very nearly shut the door on the cord. This was helpful to talk about all the social politics of who liked whom with my girlfriends, and occasionally to request a late-night ballad on Delilah (which I listened to nightly on my little pink Sharp QT radio of course).

Sometime in the last ten years though, my love affair with the phone simply died. Maybe I’m over being “connected” all the time since the rise of the smartphone and social media. Maybe I got all talked out. Maybe it’s my personality type. Maybe I’m just part of a larger societal shift… which could be a reflection of the general current of anxiety running just beneath the surface of everyone these days, as a symptom of our hurried lifestyles. Maybe it’s generational. Maybe it’s because I have a job that depends on my creativity (when designing), and being 100% focused (when strategizing or working with website code). The ring of a phone can yank me right out of “the zone,” sometimes unrecoverably so.

The Guardian says:

Perhaps it’s not phone calls themselves we object to, but the feeling of being ambushed by them. One worker in their 20s told the Wall Street Journal: “Calling someone without emailing first can make it seem as though you’re prioritizing your needs over theirs.”

That’s right. The millennial attitude towards phone calls is actually about manners. We’ve grown up with so many methods of communication available to us, and we’ve gravitated towards the least intrusive ones because we know how it feels to be digitally prodded on a range of different channels. Speaking on the telephone is an event, and we don’t want to avoid it – we just need to be sure that both parties have a chance to prepare for it. We want a chance to compose and edit our thoughts, in the way we do when we’re writing them down.

No matter where it stems from, there’s clearly no shortage of folks online who have feelings about phone calls:

 

Note: We did not create these graphics; they were saved from various social media outlets over several years: bustle, squaresayings, dauntless infj, and others (please let us know if we’re missing any and we’d be glad to provide a link)

 

These memes are really just for fun. Phone calls are a necessity sometimes: they’re the next best thing to a face-to-face meeting when a face-to-face meeting isn’t possible to talk through an idea; they can convey feelings much better than an email or text; and they’re the fastest way to relay information on a tight deadline or in an emergency. Reasons we dislike phone calls: they’re only quick if both parties are available right then and there (hence the reason we prefer to schedule our phone appointments); they’re only effective if both parties are undistracted and actually understand the messaging accurately; and there’s no official record of the conversation to fall back on. The bottom line is, I’m a grown-up and I run a business… I can pick up the phone when I need to. But the phone is no longer attached to my head (or even my hand).

It will be interesting to see how feelings around phone calls continue to evolve in the next few years, and to see what effects Gen Z workers will have on office phone etiquette as they continue to grow into a larger part of the workforce. Stay tuned!

Conference Swag & Promotional Merch Recommendations

It’s almost 2020… people are drowning in stuff, the planet is drowning in plastic, and no one needs more logo-printed:

  • plastic water bottles or cups

  • stress balls

  • toys

  • crappy knock-off lip balm

  • tote bags

  • USB drives

  • spirals/journals/notepads

  • keychains

  • eyeglass cleaners

  • pop sockets

But from a marketing perspective, you still need giveaways for your trade show booths, conferences, and award shows though, right?!

Our first recommendation for conference swag is to MAKE IT USEFUL, otherwise you’re just spending a fortune on trash.

What’s in demand now:

  • Consumable product samples or snacks (much appreciated by attendees – it’s your job to make your brand memorable when they come get ‘em!)

  • Stainless steel straws (either singles or kits, with or without carrying case, brush, etc.)

  • Portable bamboo utensil sets (typically with a roll-up wrap to store them in your purse or bag)

  • Glass, ceramic, or double-walled metal tumblers and bottles (expensive but cool; and we wavered on including this one because we don’t need any more of these either)

  • Wireless anything (bluetooth speakers, phone chargers, headsets/headphones; for high-end events only because otherwise, in order to make it inexpensive enough for a giveaway, it’s likely not high-quality, and will eventually become trash)

These tried & true conference favorites are not sexy, but people are likely to keep and use:

  • Pens/pencils

  • Hand sanitizer

  • Tissue packs for pocket/purse

  • Webcam covers

(though we don’t love that most of these items are plastic)

Our #1 Recommendation:

Sponsor an Experience!

  • device charging station

  • water bottle filling station

  • coffee bar

  • chair massage station

Your brand will be associated with something truly helpful in a clutch situation and “if you wrap the event in your branding, there’s a good chance your target customer will remember that experience” long after a tote bag would end up in a landfill somewhere, says Fast Company. We couldn’t agree more!

Read more here: “It’s time to stop spending billions on cheap conference swag

Relevant Social Media Platforms for Your Brand

Maintaining a social media presence is a lot of work. Crafting the right content and messaging takes precious time, but if you’re posting to the wrong channels for your audience, the best messaging in the world won’t do much to help grow your business or sell your product.

To find the right fit for your brand, ask:

  • Who is our target audience?

  • Is our target audience using this platform?

  • If so, how are they using it, and how often?

  • What opportunities are available for our brand on this platform?

  • Are other businesses like ours using this platform effectively?

  • Does this platform fit our brand image?

  • What adverse implications could possibly be inferred about our brand if we were to maintain a presence on this platform?


TOP Social Media Platforms to Consider:

Facebook - If you’ve been in business for longer than five minutes, you likely have a facebook page for your brand. Facebook is the largest platform around, with more than two billion monthly users, more than 65 million businesses maintaining pages, and more than six million advertisers. Facebook is great for sharing written messages, photos, graphics, videos, live videos, and stories. But since it’s such a saturated channel, beware of the ever-changing algorithm and see our blog “Getting Seen on Facebook” for more details about what kind of content they currently prioritize.

Messenger - This is the popular messaging app owned by facebook, and while you might not think of a messaging service as a social media opportunity for your business, hear us out: you can can advertise here, use chatbots for customer service, or send newsletters to your followers, etc. Here’s a great article with some ideas for using Messenger in your marketing plan.

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Instagram - This photo and video sharing social media platform is ALSO now owned by facebook. It’s great for sharing photos, videos, stories, and live videos, and like facebook, it provides you with post analytics and the ability to schedule content posts using third-party social media schedulers. Here’s a complete guide to marketing on instagram.

Twitter - Twitter is a microblogging site that allows users to post short messages, photos, and links. It’s great for following news, large brands, and big events in real-time, making it wildly effective for certain industries, yet a completely irrelevant presence for other types of businesses.

YouTube - This video sharing platform, owned by Google, is where users watch a BILLION hours of videos every day. It’s the second-biggest social media site (after facebook) and also the second largest search engine after Google. Video has become ever more important on social media (and make sure to use captions because up to 85% of video is watched without sound on). Read up on YouTube SEO here.

LinkedIn - The most popular business-oriented social networking site, LinkedIn is great for entrepreneurs looking to boost their professional networks or reach out to B2B clients. Read LinkedIn for Business: The Ultimate Marketing Guide.

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Snapchat - Like Twitter, Snapchat will prove to be a wildly effective platform for certain industries, and completely irrelevant for others. It’s definitely a beneficial arena for companies marketing to younger users and moms of school-age kids and teens. Adding place filters folks can use when they’re nearby is a great idea for events and businesses that rely on maintaining their cool-factor. Read more about advertising opportunities on Snapchat.

Pinterest - This platform allows users to create and keep track of different boards where they can save photos and content from a variety of sources online. Businesses can use it to post products and promote blog posts – a must for “makers” and retail. How to make Pinterest work for your business.

Yelp - Known for hosting reviews of local brick-and-mortar businesses (with an emphasis on dining), you can create a business profile and interact with customers through commenting.

WhatsApp - This messaging app has been building up its business platform to now include a business profile, where you can provide customer support and share updates with customers about their purchases. It is starting to feel like a good fit for retail and big business. Hear directly from companies using WhatsApp here.

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TikTok - Relatively new on the scene, TikTok has taken over as the place to reach the notoriously difficult-to-market-to Gen Z, which is becoming more important as they gain a stronger foothold in the economy. Unlike Instagram, TikTok generally rejects polished, high-quality content. “As such, it has earned a reputation as a casual platform where users feel comfortable expressing themselves,” says Business News Daily. Additional info on TikTok’s marketing opportunities can be found here.

We’re Here to help

Let Green Apple Lane craft a plan for your social media presence, create your content and messaging, or completely outsource your social media management to us – we’re here to help.